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Full-time Email Us Brand Manager

at Iwatch Ph in Metro Manila
Published at Jul 28, 2020

JOB DESCRIPTION
The Brand Manager (iWant) is responsible for establishing key brand strategies and translates this to campaigns to drive acquisition and usage for the business. He/she is also responsible in presenting these plans to top management and clients.

DUTIES & RESPONSIBILITIES
Identifies key strategies to build user base and retention.
Understands target audience through the use of demographics, psychographics, media habits and consumption
Capable of interpreting marketing data- platform performance, campaign results, etc. to help shape future marketing strategies
Conceptualization and Execution of Integrated Marketing Communication campaign
Leads marketing initiative to reach the target audience through appropriate channels
Comes up with promotion through multi platform strategies, both traditional and digital media
Works heavily with various stakeholders within the organization
Willing to work in Diliman, Quezon City office as needed (2 to 3 times a week). Other days can be on a work from home set-up.

JOB QUALIFICATIONS
Bachelor’s Degree in Management / Marketing / Communications / Advertising
At least 3 years previous writing and/or experience in sales, advertising, marketing, public relations
Experience in working on brand management and digital marketing campaigns for internal and/or external clients
Has creative and strategic skills, multi-tasker, flexible, self-starter
Excellent communication skills with knowledge on utilizing multiple media touchpoints
Notable leadership skills, can steer projects and manage people
Ability to comfortably work in dynamic deadline situations
Excellent interpersonal, written and oral communication skills.
Ability to work in a team fostered environment

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