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Full-time Email Us Campaign Analyst

at Aspiree Inc. in Metro Manila
Published at Sep 13, 2020

RESPONSIBILITIES:
Interpret marketing and customer data to identify new opportunities on how to best target and appeal to customers.
Work cross-functionally with market insight teams, product, pricing, marketing communications, channel and IT to develop and execute campaigns end to end.
Define, develop, and execute targeted campaigns to accelerate sales, reduce churn and grow revenue.

QUALIFICATIONS:
2 plus years of experience in a database marketing/ analytics/ CRM role.
Experience with IBM Campaign (Unica) or alternative campaign automation solution.
Background with Data Management, Business Intelligence, Reporting Tools and Design.
Direct/target marketing experience including campaign list creation, understanding of Do Not Call, CASL (Canada’s Anti-Spam Legislation) and Contact Strategy processes.
Experience and understanding of the marketing planning lifecycle and key business units such as product, pricing and marketing communications.
Experience using SQL, Python, VBA, HTML would be preferred.

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