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Full-time Email Us Brand Marketing Manager (food)

at Aspiree,inc in Metro Manila
Published at Jul 09, 2021

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JOB DESCRIPTION:

Leads formulation of Category and Portfolio strategies that are aligned with overall Brand and Company Strategies and ensures proper execution.
Translates category objectives into brand marketing plans covering the 6Ps (product, price, pack, place, promotion, and proposition).
Ensures adequate measures for critical elements of strategic execution and monitors progress vis-à-vis objective,
Leads creation of integrated campaign brief (for all channels: TV, Radio, Print, Billboard, Website, PR, Events Activation & Store Point of Purchase).
Leads the development of the category visual media calendar and regularly monitors media execution and post-evaluation for ATL, BTL, digital awareness; continues to seek new media channels to drive conversion (SEO, SEM, UAC/app downloads, programmatic and display ads).
Develops overall In-house Delivery promo strategy and ensures digital couponing capabilities are maximized through audience and segment targeting implemented thru CRM and hinged on e-commerce goals of acquisition, registration, repeat and revenue growth.
Oversees implementation of product availability, menu, and asset updates across all the company’s Delivery e-commerce platforms.
JOB QUALIFICATIONS:

Bachelor's or College degree in Business Administration, Economics, Management Engineering, Marketing or equivalent.
At least three (3) years of experience in Brand Management, preferably with E-commerce and Digital Marketing know-how/exposure.
Preferably with project management and product development experience.
Candidate must have an experience with handling both Above the Line and Below the Line marketing campaigns.
Work from home setup until further noticeWork location: Ortigas, Pasig city

Salary: 55K - 90K

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Published at Jul 09, 2021
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