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Full-time Email Us Brand Marketing Manager (fmcg)

at Aspiree,inc in Metro Manila
Published at Aug 02, 2021

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The Brand Marketing Manager oversees all marketing, advertising, and promotional activities of his/her category. He/she is responsible for developing marketing strategies to meet brand and business objectives. He/she is responsible as well for evaluating customer research, market conditions, competitor data and implementing marketing plan changes as needed. He/She oversees learning, development & performance of an Assistant Brand Manager/Brand Specialist.


Leads formulation of Category and Portfolio strategies that are aligned with overall Brand and Company Strategies and ensures proper execution.
Translates category objectives into brand marketing plans covering the 6Ps (product, price, pack, place, promotion, and proposition).
Ensures adequate measures for critical elements of strategic execution and monitors progress vis-à-vis objective,
Leads creation of integrated campaign brief (for all channels: TV, Radio, Print, Billboard, Website, PR, Events Activation & Store Point of Purchase).
Leads the development of the category visual media calendar and regularly monitors media execution and post-evaluation for ATL, BTL, digital awareness; continues to seek new media channels to drive conversion (SEO, SEM, UAC/app downloads, programmatic and display ads).
Develops overall In-house Delivery promo strategy and ensures digital couponing capabilities are maximized through audience and segment targeting implemented thru CRM and hinged on e-commerce goals of acquisition, registration, repeat and revenue growth.
Oversees implementation of product availability, menu, and asset updates across all the organization’s Delivery e-commerce platforms.


Bachelor's or College degree in Business Administration, Economics, Management Engineering, Marketing or equivalent.
At least three (3) years of experience in Brand Management, preferably with E-commerce and Digital Marketing know-how/exposure.
With project management, people management, and product development experience.
Candidate must have an experience with handling both Above the Line and Below the Line marketing campaigns.

Office Location: Ortigas, Pasig City.
Work from home setup until further notice
Salary: 55,000K - 90,000K

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Published at Aug 02, 2021
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