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Full-time Email Us Marketing Manager

at Aspiree, Inc. in Metro Manila
Published at Sep 07, 2021

Job Summary:

Marketing Manager is in-charge of overseeing the promotion as competitive player in the market. Included in the responsibility is developing pricing strategies, identifying new customer segments, supporting lead generation efforts, and creating promotions in coordination with Data Analytics Unit.

Part of the responsibility is developing budgets and expenditures to include R&D appropriations. Important role as well is developing and managing Client's advertising campaigns both traditional and through social media

Specific duties and responsibilities:

Develop pricing strategy maximizing profits and market share with much consideration of customers’ experience
Identify new customers segments through data analysis and market research
Support sales and lead generation efforts
Create promotional campaigns
Prepare budget, including research and development budget, ROI and profit-loss projections
Advertise and its product portfolio
Develop, execute and measure advertising campaigns
Organize company conferences, trade shows, and major events
Build brand awareness and positioning by constantly monitoring market and competition
Evaluate and develop a dynamic marketing strategy
Direct, plan and coordinate marketing efforts
Communicate the marketing plan
Lead each marketing campaign from start to finish
Research market demand, opportunities and threats for Client's products and services
Evaluate competitors
Handle social media, public relation efforts, and content marketing

Additional requirements:

Social media savvy

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