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Full-time Email Us Senior Data Analyst - Marketing

at Aspiree, Inc. (Anywhere)
Published at Sep 09, 2021

As Sr. Data Analyst for the company’s Marketing Team, your job is to define and implement measurement strategies that align with the company’s marketing and business objectives. You will analyze and interpret CRO, SEO, and PPC trends and produce actionable insights based on extensive analysis of data.

In your role, you will:

provide reports and performance data on conversion, SEO, PPC and other marketing initiatives
help determine metrics for measuring campaigns and projects
analyze performance of marketing projects, highlighting opportunities, trends, issues, and areas for improvement
analyze user behavior, conversion data and customer journeys
analyze marketing funnels, landing pages and A/B, split, or multivariate tests and provide insights and recommendations
build presentations that visualize data to tell the story and define insights

We’re looking for individuals with

at least 3 years of experience as a Data Analyst in Marketing or other field
advanced knowledge in analytics using Excel
knowledge in Python and SQL
strong mathematical and problem-solving skills
experience in various statistical techniques for analysis
curious and very attentive to details
with solid storytelling and presentation skills

It will be nice if they have
an understanding of CRO, SEO, PPC and other Marketing concepts
some experience with Google Analytics, Looker, and Salesforce
some experience in marketing research

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