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Full-time Email Us New Media Manager

at Hi-fin Lending Inc in Metro Manila
Published at Apr 04, 2024

-Develop and implement comprehensive new media marketing strategies tailored to the online lending industry, focusing on customer acquisition, engagement, and retention.
-Craft compelling content across various formats (text, images, videos, animations) that resonates with our target demographic, highlighting the benefits and ease of our lending services.
-Oversee the management and growth of the company's social media profiles, ensuring consistent messaging that aligns with our values and business objectives.
-Utilize analytics tools to monitor and evaluate the performance of social media and digital campaigns, making data-driven adjustments to optimize reach and effectiveness.
-Stay abreast of the latest trends in digital marketing and fintech, applying innovative approaches to enhance our online presence and customer interaction.
-Collaborate closely with the product and customer service teams to ensure a cohesive and positive user experience across all digital touchpoints.
-Manage digital marketing budgets efficiently, allocating resources to the most effective channels and tactics.
-Demonstrate proficiency in video editing and graphic design software, incorporating these skills into the creation of engaging and informative content.
-Guide and execute the full production process of digital content, from concept development to post-production, ensuring high-quality standards are met.

-Bachelor’s degree in Marketing, Communications, or a related field, with a strong preference for candidates with a background in finance or fintech.
-A minimum of 3 years’ experience in new media management or digital marketing, ideally within the online lending or financial services sector.
In-depth knowledge of social media platforms and digital marketing strategies, with a proven track record of growing online communities and engaging with a financial services audience.
-Exceptional content creation skills, with the ability to convey complex financial concepts in an accessible and engaging manner.
-Familiarity with SEO, SEM, and data analytics tools, with the ability to interpret performance metrics and adjust strategies accordingly.
-Outstanding project management skills, with the agility to manage multiple initiatives in a fast-paced, results-driven environment.
-Excellent communication skills in English and Filipino, reflecting the ability to engage with a diverse customer base.

Preferred Qualifications:
-Experience in creating and managing content specifically designed for the online lending industry.
-Advanced expertise in digital advertising, including PPC campaigns and audience segmentation.
-Strong understanding of the regulatory and ethical considerations unique to the financial services industry in the Philippines.
Location: Makati
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Published at Apr 04, 2024
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